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By 2004, on-line lotteries will represent the largest form of on-line gambling in western Europe and the US, according to a new report by Datamonitor. It predicts that the on-line gambling market will be worth USD11 billion, of which on-line lotteries alone will generate USD4.1 billion worth of revenue. Although sports and event betting will also generate very strong revenues, on-line lotteries will show the strongest growth. Datamonitor forecasts that the western European on-line gambling market, currently worth USD55 million, will reach USD5.5 billion by 2004, equaling the US market. The legal uncertainty surrounding on-line gambling in the US market will greatly benefit western Europe by forcing US-based on-line gambling operators to look for opportunities in new markets, including western Europe.
Datamonitor
There are approximately 300 gambling sites on the Internet today. The amount of money being raked in is expected to double this year, but the market could slow in 2000 because of pending federal legislation to regulate on-line gambling. But international site growth will pick up the pace in 2001 and 2002.
Business Week
Internet gambling is set to take off in the UK with women and children leading the betting on-line public. Overall, the majority of people see gambling in a negative light, with 64 percent of 2100 British consumers surveyed describing it as either addictive, unhealthy or dangerous. However, only 9 percent believe that the Internet is the most dangerous place to bet. 87 percent of those surveyed believe that Net gambling is regulated.
MORI Research
The global on-line gambling market is expected to rise from GBP 700 million in 1999 to GBP 9 billion by the end of 2000 (estimated by UK research agency, MMD). The average UK punter spends around USD 8 in a betting shop gamble and is likely to be male from the lower socio-economic groups. On-line gamblers are more likely to spend USD 80 and are ABC1s. Women are also increasingly attracted by the perceived fun, safety and anonymity of on-line betting. According to a MORI poll, one in five women responded favourably to the idea of online betting. Horse racing accounts for 80 percent of all on-line betting. In April this year, 10 percent of the GBP 100 million gambled on the Grand National at Aintree was placed on-line.
Screen Digest
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