• Web Pick: HootSuite

    Keep your mini-me messages under control with this web-based Twitter, Facebook and LinkedIn app.
    » more
  • ENN's Reader Survey 2010

    Take part in our short survey and you could win an INQ mobile phone from Three.
    » more
  • Blog: Make room for the message

    Before you bear the barrage of online messages, make sure you know what yours is first.
    » more

CONSUMER

Wii aids family togetherness: report

21-07-2008

by The Register

If it's quality family time you're after, then it's a Wii you want. That's according to a new study which claims to have discovered that gamers rank the Wii as the best console for family togetherness.

Pollster GfK NOP questioned 464 people aged 16 and over, and found that 83 percent believe the Wii increases family interaction. By contrast, roughly 52 percent of respondents thought the PlayStation 3 was capable of prompting family togetherness, and 49 percent said the same of the Xbox 360.

For example, 46 percent of Wii owners said they play child against parent games, compared to just 21 percent of PS3 owners. Over 43 percent of Wii owners also play the Wii with their partners, whereas only 27 percent of Xbox 360 owners do.

Apart from maybe making gamers feel all fuzzy inside, Wii-loving parents also claim the console is a good source of family entertainment that makes them feel closer to their children. Just wait until Grand Theft Auto: Wii City comes out...

Unsurprisingly, the report also revealed that people of all ages are being drawn to the Wii. Around 67 percent of those questioned aged between 16 and 24 had already played on a Wii.

Admittedly, only 15 percent of respondents in the over-60 age group had used the Wii before, but that's still twice as many as had ever played on an Xbox 360 or PS3.

The Register and its contents are copyright 2008 Situation Publishing. Reprinted with permission.

EMAIL TIPS


email tipsBuilding your list: Denise Cox says that in order to build a subscription list you need to be proactive about securing subscriber attention. » Read more

ENN CORPORATE

Complete copywriting services
Do you need skilled writers to put together compelling prose for your company? Why not check out the new-look corporate services site from ENN and see how we can put our skills to your use. » Read more

  • Hosted by TeleCity

SUBSCRIBE

Not a member yet?
Sign up free, click here
To change your ENN Newsletter and alerts preferences here

WHO'S WHO IN PR

Full listing of Irish PR firms, including high-tech specialists. » Click here