iPhone is AT&T's top-selling handset: analyst

22-10-2007

by The Register

According to market watcher Strategy Analytics, Apple's iPhone has become AT&T's top-selling phone, accounting for 13 percent of the carrier's device sales.

Strategy Analytics also claimed the iPhone was the fourth best-selling mobile phone in the US during the third quarter, having been bought by almost 1.1 million Americans.

That figure -- if correct; it's only preliminary data at this stage -- takes the total iPhone userbase to 1.325 million, the analyst reckons. On the basis of sales to date, Barry Gilbert, VP of Strategy Analytics' BuyerTRAX programmes, forecast the device could top the charts in the near future.

"The sales trajectory we are observing with the iPhone could make it the top selling device in the US over the next one or two quarters," he said.

The current top seller is Motorola's Razr V3, in case you were wondering, though its lead is narrowing as a greater, more diverse array of handsets come to market.

So who's buying the iPhone? Strategy Analytic's research points the finger at the 20-30 age range. But it also noted big demand -- almost a quarter of iPhone sales -- in the 50-60 age bracket, folk very likely attracted by the handset's large, responsive touch-controlled user interface.

The Register and its contents are copyright 2007 Situation Publishing. Reprinted with permission.