Microsoft pimps Xbox for TV

24-11-2006

by Charlie Taylor

A year after launching its Xbox 360 games console, Microsoft is to offer TV shows and movies to gamers via the Xbox Live Marketplace service.

The new digital download service, which will initially be available to gamers in the US only, will offer access to hundreds of full-length programmes and movies to rent or buy from content providers such as CBS, MTV, Paramount Pictures and Warner Bros Home Entertainment.

The announcement of the new service comes ahead of the launch of new consoles from rivals Sony and Nintendo in Europe, and Microsoft hopes that it will enable them to stay ahead of the competition.

Nintendo is due to launch its Wii console in the US this month, and in Japan and Europe in time for Christmas. Sony's eagerly-awaited PlayStation 3 is already out in the US but gamers in Ireland won't get their hands on it until March 2007.

By being first to market with their 'next generation' console, Microsoft has been able to steal a lead on its rivals. Microsoft claims to have sold over six million Xbox 360 consoles. What's more, the firm's Xbox Live online games and entertainment network has also proven phenomenally successful with hardcore gamers.

According to recent figures released by the company, there are now over four million Xbox Live members, a figure which is expected to reach 6 million by June 2007. In fact, Xbox Live has been so successful that Sony are launching a similar service with PlayStation 3.

Among the TV shows that can be downloaded via Xbox Live are CSI, South Park, Punk'd and Pimp My Ride. Gamers can also get hold of classic movies such as Chinatown, The Shining and um, Star Trek II: The Wrath of Khan.

Download pricing varies and is based on format, media type and whether the content is a new release or a classic feature film.

The new download service also includes a Family Settings feature which allows users to set controls to block explicit and unrated video content.

"With an incredible library of games, more than 4 million gamers playing online with Xbox Live, and a growing catalogue of high-definition gaming and entertainment content, why would anyone wait in line when you can get a superior experience from Xbox 360 right now?," said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft in a statement.