INTERNET
Online ads skyrocket to USD16.8 billion
08-03-2007
by Silicon.com
Advertising on the internet is continuing to steal old media's lunch, racking up USD16.8 billion in revenues last year.
According to a report from the Internet Advertising Bureau (IAB) and consultants PricewaterhouseCoopers, the rise in revenues marks a 34 per cent year on year increase from 2005's figure of USD12.5 billion.
Internet advertising reached a new high in the last quarter of last year, with revenues topping USD4.8 billion.
The IAB's chief exec has previously said he expects internet advertising to generate more cash than telly by 2010.
A recent study by analyst house JupiterResearch found that media and entertainment, financial services, travel, and automotive advertisers will be the internet's big spenders in the coming years, contributing USD11.5 billion to websites' coffers by 2011. These four sectors alone are expected to generate 57 percent of all online advertising at that point.
Mobile advertising is also expected to grow fast. ABI Research estimated it earned revenues of USD1.9 billion in 2006.
Jo Best writes for Silicon.com.
Reprinted with permission from Silicon.com
