denise cox
Guest ENN writer denise has extensive knowledge in e-mail - from best practice, marketing know-how to content. In 2002 she was named Net Visionary by the Irish Internet Association. Involved in e-mail marketing since 1996, Denise provides practical consultancy to Newsweaver's many clients, enabling them to maximise their investment in e-mail. She publishes 'The Business of Email' - one of Europe's leading e-mail newsletters specialising in e-mail marketing.
Stories by denise cox
Testing to improve your results
16-06-2010
Denise Cox argues that it's not enough to simply send and hope. If you test what works you'll get better results. » more
Creating successful email surveys
13-05-2010
Denise Cox of Newsweaver argues that you can tap into your readers' likes or dislikes by surveying them. » more
Getting into the inbox
18-03-2010
Building your subscriber list
11-02-2010
Denise Cox says that in order to build a subscription list you need to be proactive about securing subscriber attention. » more
Using the subject line to get noticed
21-01-2010
Denise Cox argues that to get results you have to make every word work in a subject line. » more
Your publishing process – learn from the past
17-12-2009
Denise Cox says save best practice from your printing past to enjoy a good email future. » more
Using images in newsletters
18-11-2009
Denise Cox argues that with careful thought you can make the most of images in your email. » more
List building inspiration
28-10-2009
Denise Cox urges that every opportunity to capture a potential email customer is vital. » more
Picking the right mailing frequency
21-09-2009
denise cox argues that effective mailings need to be correctly timed. » more
Tracking both active and inactive metrics
05-08-2009
Make sure that when you monitor your email communications you also take account of what's not being clicked. » more
Ideas for great newsletter content
24-06-2009
Companies often have a profusion of compelling content, if you know where to look. » more
A call to action
20-05-2009
denise cox argues that an email's calls to action need to be found in just seconds. » more
Who should e-mail newsletters be from?
20-04-2009
denise cox argues you need immediate recognition if you want your e-mail to be read. » more
Before you hit that send button
18-02-2009
Empowering the synopsis in your email
15-01-2009
Attracting subscribers
17-12-2008
Looking good in today's inbox
26-11-2008
Quick Tips for Business Emails
25-10-2008
RSS -- on the horizon and rising Part II
06-02-2006
In her previous article denise cox of Newsweaver covered what RSS is, comparing and contrasting this new communication channel to e-mail. Now she adds some ideas for using your content through RSS feeds - right alongside e-mail marketing. » more
RSS on the horizon and rising
09-01-2006
RSS is a fascinating technology which presents an excellent opportunity for companies to review how they're currently using e-mail to communicate with customers and prospects, and how RSS can fit into a company's communication channels. Part I covers what RSS is and II looks at its effective use. » more
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