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Facebook top of Vodafone's mobile web
Thursday, May 01 2008
by Charlie Taylor


The social networking craze is helping to drive mobile
broadband, says Vodafone UK.

The top two searches on the operator's mobile internet
service in the UK, which launched last summer, are social
networking websites Facebook and Bebo. Community-based
auction site eBay came next.



Facebook is also the most visited site for Vodafone mobile
broadband users, followed by Google and the BBC. Bebo is
fifth in the ranking, while MySpace is eighth.



Vodafone said it has seen growth in consumers' appetite for
e-mail, IM and social networking via mobile broadband, along
with the likes of Google search and user-generated video site
YouTube.



The operator announced it has tweaked its monthly price plans
to include unlimited internet access (subject to a 'fair
usage' policy of 500MB per month), meaning every plan
automatically includes web access and pay monthly customers
no longer need to pay extra for an internet bundle.



This is not the first move Vodafone has made to encourage
mobile broadband usage. Back in February the operator slashed
the cost of a 3GB mobile broadband price plan in half for a
promotional period.



Last month, BlackBerry-maker RIM announced there have been
more than 1 million downloads of a Facebook app for its
smartphone in the five months since launch.



Natasha Lomas writes for Silicon.com.

Reprinted with permission from href="http://www.silicon.com">Silicon.com