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IBM and Google top green survey 
Friday, May 09 2008
by John Holden


Google and IBM were given the green seal of approval as the
two tech giants topped categories in the second annual
Climate Counts Company Scorecard. 

The study, conducted by environmental interest group Climate
Counts, aims to create a simple ranking of companies that
would motivate both the companies themselves and consumers to
step up their efforts on climate change. 



Google was top of the heap in the internet and software
category. The internet search giant once again got one over
on Microsoft in this category by achieving the highest score
in the category, 55 out of 100. IT behemoth Microsoft was
well behind on 38, just one point ahead of search engine
Yahoo. 



IBM meanwhile was awarded the top score in the electronics
category and was one of several companies in this section to
be given 'Striding' status, meaning Big Blue is working hard
to go green. IBM beat off the challenge of other firms with
'Striding' status such as HP and Canon to take the top slot.




There was bad news for Apple though as a meagre score of 11
out of 100 saw the electronics-and-all-things-hip firm given
the dreaded 'Stuck' status. This means Apple rates poorly in
its efforts to enact more environmentally-friendly policies.
This is far from Apple's first time in the doghouse with the
environmental lobby. Organisations such as Greenpeace have
been pressuring the firm to improve its record on green
issues for several years now. 



Climate Counts said, overall, firms had taken more action on
environmental issues over the past 12 months and that
businesses were paying more heed to consumer pressure towards
this end. 



The study was released on the same day that the GAA announced
plans to reduce its carbon footprint. The Cul Green plan,
which the sporting body is enacting with the aid of the ESB,
sets environmental targets for Croke Park. 



The association wants to dramatically reduce the carbon
footprint at the sporting venue over the next six years. The
new project will cut Croke Park's annual 4,500 tonnes carbon
emissions output by more than two-thirds.  Under Cul Green,
the GAA will establish an environmental improvement programme
covering the stadium's electricity, waste and water
management systems.