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Private signs XXX mobile content deal
Tuesday, August 02 2005
by Emmet Ryan


Private Media Group -- the Barcelona-based adult
entertainment outfit -- plans to offer smut to more than 220
million mobile users across Europe.

As part of the content deal with Munich-based MindMatics,
Private is looking to make XXX material available to punters
in Germany, Austria, Switzerland, UK, Netherlands, Sweden,
Spain and France.



Punters who sign up to the premium-rate services will be able
to engage in personalised SMS chat and download pictures,
videos, mobile sounds and erotic games.



"This agreement marks a turning point in our mobile content
services," said Berth Milton, CEO of Private Media Group.



"[The deal] will enable us to leverage both our unique
range of content and our huge existing customer base to take
our mobile presence in Europe to a truly market dominant
position, the revenue potential of which is just waiting to
be exploited."



While the idea of accessing porn on a mobile handset might
seem strange to some, the experts claim mobile entertainment
is going to generate billions in revenue over the next couple
of years.



Last week analysts from research house Informa Telecoms &
Media published a report which predicts that the global
market for mobile entertainment -- including music, games,
gambling and porn -- will be worth USD42.8 billion by 2010.



And they reckon the market for mobile smut will generate
USD2.3 billion by 2010 fuelled by 114 million regular users.



Said Daniel Winterbottom, senior research analyst at Informa:
"The key to turning erotic mobile content into a
sustainable revenue stream is to adopt a responsible
approach, making sure subscribers who wish to view such
content are age verified and that those providers who are
looking to make a quick buck are squeezed out of the
equation."



The Register
and its contents are copyright 2003 Situation Publishing.
Reprinted with permission.