BUSINESS
Quick Tips for Business Emails
25-10-2008
by denise cox
We all have busy inboxes, and we’re all making the same decisions - in seconds - whether to read an email or save for later. Or delete.
With this in mind, companies should review the “from” they’re using when communicating with subscribers. It is a crucial element in getting opened.
Your goal is to be immediately recognised by your subscriber. Test these from fields to see what works best for you.
Your company name – This probably works best when the subscriber is a prospect; once they are a customer you’ll want to consider the following options:
- Using a person at your company – Emails from a person the recipient knows can give a strong lift to your opens. For example, having it come from the customer’s account manager or customer service contact.
- Using a person and the company name. This is a combination that can be quite effective, as it offers two recognition points.
- Using a brand – An option if you have more than one product or service, or your company is very much identified by the brand name.
Source: denise cox, Newsletter Specialist, Newsweaver.
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