BUSINESS
Looking good in today's inbox
26-11-2008
by denise cox
Newspapers know sales depend on the enticing above-the-fold coverage in their titles – the part that can be seen from the newsstands.
With the advent of the preview pane in email software, this concept of a sizzling above-the-fold pertains to email marketing as well.
The key is to design a template that makes the best use of the 2-3 inches of above-the-fold that shows up in the preview pane. Everything in that space should brand your company and provide enticing highlights of what’s to be found in the main body of the e-mail.
In addition, the design should take into account that many inboxes have images disabled. Don't stop using images; just ensure your key message isn't reliant on them. Do include descriptive text about the images in both the article and in each image 'alt' and 'title' tag. Encourage your subscribers to add you to the safe send list so your images do show every time.
Caped Koala Studios has built a virtual world for kids, combining education and social networking 