BUSINESS
Before you hit that send button
18-02-2009
by denise cox
You’re now ready to go with your latest e-mail marketing campaign to subscribers. Wait! Take the time to double check these three things before hitting the send button:
1. Have you tested all the links and contact points? Go through each and every link listed to make sure they are all working. Check that the contact points, such as telephone number, e-mail address and contact forms, are correct and functioning.
2. Do the subscribe & unsubscribe functions work? Subscribers should be able to easily click and remove themselves. Check that the unsubscribe process you have in place really does suppress the e-mail address in your database. Also ensure that your subscribe box is visible and correctly configured to capture new subscribers.
3. Are all the times, days and dates listed correct? Double check!
[source: denise cox, Newsweaver.ie]
Caped Koala Studios has built a virtual world for kids, combining education and social networking 