• WEB PICK: Mozilla Firefox 4

    The launch of the latest Firefox browser keeps up the competition to improve web surfing.
    » more
  • Need great content?

    The writers who created ENN can write compelling content for your company.
    » more
  • BLOG: There's an app for that

    Don't bin everything you've already done in making an app. You may have all you need already.
    » more

Blog

We'll call you

15-04-2009

by Ralph Averbuch

eBay's decision to IPO Skype is an admission of failure.

The news that eBay is going to IPO Skype compounds the view many held that the acquisition never made good business sense.Reports that eBay has decided to hive off Skype will not come as a surprise to many who struggled to see just how the internet auction site intended to convert its USD2.6 billion acquisition in 2005 into a valuable asset which would increase business. As far as anyone can tell there's been almost no increase in revenues on eBay which can be attributed to ownership of the internet telephony firm. Now it seems that after abortive attempts by the previous owners to re-acquire Skype, eBay's board thinks the best way to maximise shareholder value will be to take it public in 2010. That may be, but surely the more important question is who was looking out for that value back in 2005? At the moment eBay values Skype at USD1.7 billion; nearly 1 billion less than its purchase price. eBay is one of the net's success stories and it has enjoyed good results in other areas, such as PayPal, where there was a clear and obvious synergy with its core business. By contrast Skype was never a good marriage and the divorce seemed inevitable.


Comments

One to Watch


One to WatchCaped Koala Studios has built a virtual world for kids, combining education and social networking » Read more

ENN CLICK

Complete copywriting services
ENN isn't publishing news any more, but our skilled writers can put together compelling prose for your company. Visit ENNclick.com to learn about our complete copywriting service portfolio, from script and speechwriting to customer case studies and newsletters. » Read more

  • Hosted by TeleCity

WHO'S WHO IN PR

Full listing of Irish PR firms, including high-tech specialists. » Click here