BUSINESS
Using images in newsletters
18-11-2009
by denise cox
Denise Cox argues that with careful thought you can make the most of images in your email.
In today's inbox it's quite possible that your email will be viewed with images on... or off. Rather than ditch the use of images, create email templates that highlight your content and calls to action, with images complimenting them.
Your content should include descriptions of any pictures featured; this lets readers know what they're missing and encourages them to turn on the images.
Here are few more tips for using images in newsletters:
- Render test - Test your emails before sending to see how they look with images on and off.
- Don't embed or attach images - This can create delivery issues. Instead, have your images hosted on your server or with your email service provider.
- Fill in the Alt tag - Fill in the alternative text field in your image tags - in some email software this is what will appear where images are turned off.
- Avoid using one big image - This can result in one big empty email when the images are off!
- Make use of the pre-text link - Always include a link at the top of your email that clicks through to an online version of the email. If people are online and click this link, they'll automatically see all text AND images.
[source: denise cox, Newsweaver.ie]
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