BUSINESS
Your publishing process – learn from the past
17-12-2009
by denise cox
Denise Cox says save best practice from your printing past to enjoy a good email future.
Now that many of us choose to produce newsletters in an email format, the good news is that the sometimes lengthy printing process is a thing of the past. However, there are still best practices from this era that you should carry over to this new medium.
Create an ongoing publishing schedule – As simple as an excel file. Create columns for each of the next 6-12 issues of your publication. This will allow you to visually map out a series of articles, scope which topics need more content – plus give you the ability to plan articles around upcoming product and service launches.
Collate your sources – Put together and have easy access to all the sources you have available for content: your marketing and sales material, any event and conference collateral, case studies, as well as the all-important website content. Don’t forget to use as content any podcasts, white papers, blog posts, presentations, reprints or videos you’ve produced.
Adhere to your publishing dates – This is important. With dramatically shortened lead times and the ability to publish just by hitting SEND, it’s also easier to let deadlines slip by. Don’t be tempted. Keep to your schedule - or you won’t get the results that regular mailings deliver.
Using these ‘old fashioned’ methods will help you stay on track, make it easier to create multiple issues ahead of schedule and get the best results possible with each and every send.
[source: denise cox, Newsweaver.ie]
Caped Koala Studios has built a virtual world for kids, combining education and social networking 