Podcast: David Hemler, Best Buy for Business

01-11-2007

by Tom Raftery

Over the coming weeks ENN is co-hosting the IT@CORK pre-conference podcasts for the organisation's upcoming Technology in Business Conference, taking place 28 November. This issue Tom Raftery speaks with David Hemler from the Best Buy Group.

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David Hemler is the President of Best Buy for Business, which forms part of the Best Buy group. US company Best Buy has 140,000 employes, is a Fortune 100 company and the largest specialty retailer of consumer electronics in the United States and Canada, accounting for 17 percent of the market.

Below are the questions Tom Raftery asked David, including the time during the interview they were asked:

David, can you start by telling us a little about Best Buy? What is it? What kind of market penetration has it got? What kind of size is it? - 00:42

Can you tell me a bit about yourself David? What is your own background and how did you become President of Best Buy for Business? - 02:36

Best Buy is a USD40 billion company but it hasn't been around that long, has it? - 04:47

Cutting to the core of it, what you are talking about is communication strategies... - 06:25

If memory serves, the Geek Squad model was talked about quite extensively in the book Wikinomics. - 07:56

Do you want to talk about one or two of those examples now? - 10:05

How do you capture that customer feedback and send it up the chain? - 12:20

A final question, do you see many of your competitors deploying these kinds of technologies? - 14:30

To find out more about the up-coming conference visit the IT@CORK website.

All content, including audio interviews is copyright of Tom Raftery of Podleaders.com. Tom is a podcaster, blogger and web marketing expert and is available for freelance or full-time projects. You can see Tom's skills set here.