Podcast: Hugh MacLeod, Rogue Marketer

26-10-2006

by Tom Raftery

In the second of a series of pre-event podcasts interviewing speakers attending the 2006 IT@Cork Business and Technology Conference, Tom talks to Hugh MacLeod. Hugh is a blogger, cartoonist and rogue marketer.

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Amongst other claims to fame, Hugh coined the phrase 'Global Microbrand', referring to the extremely low-cost, hyper-efficient brand strategies he used to gain two small companies global recognition.

Here are the questions Tom asked Hugh and their times during the interview.

How did a cartoonist get into marketing? - 0:22

For anyone who is unaware, can you tell us about the Cluetrain Manifesto and then segue from that into the term you have coined, the Global Microbrand? - 07:43

But you have used blogs as a cheap way to get brands out there... - 14:17

And you have done the same for a small South African vineyard, Stormhoek... - 20:24

Can you speak to sales increases for Stormhoek over the last 12 months? - 25:51

Click for more details on the 2006 IT@Cork Business and Technology conference.

All content, including audio interviews is copyright of Tom Raftery of Podleaders.com. Tom is a podcaster, blogger and web marketing expert and is available for freelenace or full-time projects. You can see Tom's skills set here.