Podcast: Scott Niesen, Attensa

20-02-2007

by Tom Raftery

Tom Raftery's guest on this episode of Podleaders is Scott Niesen, Director of Marketing for Attensa, a firm that specialises in empowering RSS in a corporate environment.

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Tom invited Scott to explain Attensa's new offering in conjunction with Real Time Matrix. Here are the questions Tom asked Scott and the times asked:

Scott, tell us a little about Attensa, I know you make an RSS Reader, but you do a lot more than that? - 01:02

Talk to me a little about the RSS Feed Server - where does it get the feeds from, for example? - 04:10

How does the feed server know what feeds to serve out within a company? - 06:07

You talk about channelling content within the company. How does that work? It sounds like you are pushing content out to people who haven't necessarily signed up for it. Is that the case? - 08:57

How does that kind of search differ from the persistent search that you can get from the likes of Technorati or PubSub? - 13:00

Tell me something about Real Time Matrix. Who are Real Time Matrix and what do they do? - 14:25

It strikes me that a lot of enterprises would have a lot of internal data that they'd want to be searching. Are you saying that Real Time Matrix will be able to facilitate that? - 19:46

OK, so a CEO would be able to subscribe to an RSS search which says show me any instance of a sales lead coming in over USD1 million, for example? - 20:47

Paul Kedrosky has talked about syndication within companies and he says the question that will be asked is what information are you not syndicating, and why not? - 21:06

Scott, have you got anything coming up on the horizon we should know about? - 21:57

When will this become available? - 28:29

And what kind of price point are we talking about? - 29:14

And finally, have you any plans to support the Mac platform? - 29:27

All content, including audio interviews is copyright of Tom Raftery of Podleaders.com. Tom is a podcaster, blogger and web marketing expert and is available for freelance or full-time projects. You can see Tom's skills set here.